We think outside the box

Carbon Black’s APAC chief asked us to maximise publicity on South Korea’s Special Prosecutor’s use of CB Protection for a high profile, politically explosive trial.

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Aware of our deep media knowledge, he gave this project to us rather than one of his agencies closer to Korea.

  • Objective: maximise global publicity.
  • Strategy: we chose the Wall Street Journal, sourced their most relevant writer, and organised an interview.
  • Result: a story in the WSJ’s newspaper and online.
  • Value: WSJ has 1.246 million daily readers plus 1.281 million online readers. A full page ad costs $US193,000.
  • Outcome: one ecstatic client!

Read the story at WSJ.com.

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