Australia’s 2026–27 Federal Budget may not have delivered a blockbuster standalone cyber security package, but for enterprise technology and cyber security companies, the signals are clear: AI, digital identity, government modernisation and resilience are now firmly embedded in the national agenda. For technology vendors, service providers and channel partners, the Budget creates a range of
For three decades, the rules of digital visibility were simple enough: earn links, climb rankings, get found. SEO was a technical game, and PR sat in a separate lane — focused on reputation, relationships, and column inches. That’s over. The rise of AI-powered search tools: ChatGPT, Perplexity, Google’s AI Overviews, Microsoft Copilot have quietly rewritten
There has never been a better time for Marketing to check a company’s public relations budget. With a potential global recession predicted, it’s time to squeeze out better value. Our Sydney-based PR agency has lost long term technology clients’ business in recent years, even though we were achieving excellent results. Why? Simply because someone at
In bygone days, information technology could be user vicious.
Picture this: on The Australian, newspaper I spend four hours designing and editing a broadsheet-sized page. Then I press a wrong key and see screen after screen vanishing, never to return.
Some would argue that cave painting was the earliest form of data storage, although the messaging was hardly transportable.
A better candidate emerged when early civilisations set out their ideas on stone tablets, a write-read situation. The Rosetta Stone can be considered the planet’s first key to data decryption for allowing us to read
Carbon Black’s APAC chief asked us to maximise publicity on South Korea’s Special Prosecutor’s use of CB Protection for a high profile, politically explosive trial.
As an executive journalist on the Fin Review two decades ago, too much of my time was spent trashing PR handouts. Eventually head-hunted by a PR agency that wanted someone who could actually write, it took me a while to reach an equilibrium.
Our favourite headline: Man bites Dog!
But it makes no sense. Or does it? Let’s think about those words – and how they might relate to information technology.
Many of today’s technology and business writers are time-poor. Recently we took an informal survey, asking key journalists how long it took them, on receiving a PR story or pitch, to decide whether to publish.
It’s been a good 10 days for PR Deadlines