There has never been a better time for Marketing to check a company’s public relations budget. With a potential global recession predicted, it’s time to squeeze out better value. Our Sydney-based PR agency has lost long term technology clients’ business in recent years, even though we were achieving excellent results. Why? Simply because someone at
In bygone days, information technology could be user vicious.
Picture this: on The Australian, newspaper I spend four hours designing and editing a broadsheet-sized page. Then I press a wrong key and see screen after screen vanishing, never to return.
Some would argue that cave painting was the earliest form of data storage, although the messaging was hardly transportable.
A better candidate emerged when early civilisations set out their ideas on stone tablets, a write-read situation. The Rosetta Stone can be considered the planet’s first key to data decryption for allowing us to read
Carbon Black’s APAC chief asked us to maximise publicity on South Korea’s Special Prosecutor’s use of CB Protection for a high profile, politically explosive trial.
As an executive journalist on the Fin Review two decades ago, too much of my time was spent trashing PR handouts. Eventually head-hunted by a PR agency that wanted someone who could actually write, it took me a while to reach an equilibrium.
Our favourite headline: Man bites Dog!
But it makes no sense. Or does it? Let’s think about those words – and how they might relate to information technology.
Many of today’s technology and business writers are time-poor. Recently we took an informal survey, asking key journalists how long it took them, on receiving a PR story or pitch, to decide whether to publish.
It’s been a good 10 days for PR Deadlines
Last week, my deluge of overnight emails included one that looked suspicious. I came very close to deleting it.
In recent years our Sydney-based PR agency has lost long term technology clients’ business even though we were achieving excellent results. Why? Simply because someone at head office, 12,000km distant, chose to run with a multinational agency.