Man bites dog! Write news releases the right way
Our favourite headline: Man bites Dog!
But it makes no sense. Or does it? Let’s think about those words – and how they might relate to information technology.
Why IT vendors really need cost effective PR
In recent years our Sydney-based PR agency has lost long term technology clients’ business even though we were achieving excellent results. Why? Simply because someone at head office, 12,000km distant, chose to run with a multinational agency.