Budget Overview 2026 – PR Deadlines
Australia’s 2026–27 Federal Budget may not have delivered a blockbuster standalone cyber security package, but for enterprise technology and cyber security companies, the signals are clear: AI, digital identity, government modernisation and resilience are now firmly embedded in the national agenda. For technology vendors, service providers and channel partners, the Budget creates a range of […]
The Death of the Backlink: Why PR is Now the Most Powerful SEO Tool You Have
For three decades, the rules of digital visibility were simple enough: earn links, climb rankings, get found. SEO was a technical game, and PR sat in a separate lane — focused on reputation, relationships, and column inches. That’s over. The rise of AI-powered search tools: ChatGPT, Perplexity, Google’s AI Overviews, Microsoft Copilot have quietly rewritten […]
It’s time to check your PR spend
There has never been a better time for Marketing to check a company’s public relations budget. With a potential global recession predicted, it’s time to squeeze out better value. Our Sydney-based PR agency has lost long term technology clients’ business in recent years, even though we were achieving excellent results. Why? Simply because someone at head office, 12,000km distant, chose to run with a multinational agency.
Gone are the days of user vicious technology
In bygone days, information technology could be user vicious.
Picture this: on The Australian, newspaper I spend four hours designing and editing a broadsheet-sized page. Then I press a wrong key and see screen after screen vanishing, never to return.
196 BC to 2021and beyond: a data storage odyssey
Some would argue that cave painting was the earliest form of data storage, although the messaging was hardly transportable.
A better candidate emerged when early civilisations set out their ideas on stone tablets, a write-read situation. The Rosetta Stone can be considered the planet’s first key to data decryption for allowing us to read Egyptian hieroglyphs.
How PR Deadlines scores infotech headlines
As an executive journalist on the Fin Review two decades ago, too much of my time was spent trashing PR handouts. Eventually head-hunted by a PR agency that wanted someone who could actually write, it took me a while to reach an equilibrium.
We think outside the box
Carbon Black’s APAC chief asked us to maximise publicity on South Korea’s Special Prosecutor’s use of CB Protection for a high profile, politically explosive trial.
World Class! Why we rate so highly in the PR game
Last week, my deluge of overnight emails included one that looked suspicious. I came very close to deleting it.
PR Deadlines in the news again
It’s been a good 10 days for PR Deadlines
Yes or No … The media have 10 seconds to decide
Many of today’s technology and business writers are time-poor. Recently we took an informal survey, asking key journalists how long it took them, on receiving a PR story or pitch, to decide whether to publish.