We work closely with clients’ teams, locally and/or globally. Our senior management team offers a fine balance: seasoned campaigner and strategist, plus new generation energy and insights. David Frost and Luke Frost spearhead an expanding team of experienced and dedicated professionals.
Luke’s presence on the senior management team assures a stability that few PR agencies can match, supported by a guarantee of close teamwork. Luke brings new perspectives in business practice and social media.
He arrived at PR Deadlines with an impressive track record from book publisher Allen & Unwin, where he was a popular and respected manager. As the traditional publishing model came under pressure from e-books and online sales, Luke managed the team that developed and implemented social media strategies to meet this challenge. Such experience is invaluable in the dynamic PR industry, where change is constant.
Luke’s diverse professional skills are proving invaluable in business development, servicing clients and media relations.
After 14 years in international journalism – titles included the Daily Mail (UK), South China Morning Post, Bangkok World, Associated Press and Sydney Morning Herald – David quit the Australian Financial Review to enter public relations.
He founded PR Deadlines, which has focused on information technology for two decades. David has experienced the ICT industry’s evolution across a whole generation. Working closely with senior people from local, national and international ICT organisations has added a fund of technical and business know-how to his expertise in journalism.
His ability to listen to clients then achieve results by promoting their key messages effectively is second-to-none. A shrewd and creative communications and marketing strategist, he achieves outcomes that often surprise and occasionally delight clients.
Let’s stay close
A communications program works best when close and constant communication is maintained between agency and clients. So the closer we work with you, the better we can understand your technology, business, key messaging and objectives. Which allows us to be fully effective. So we like to meet clients, hold regular video calls , listen, discuss opportunities, review progress, formulate plans, set targets and assess results. The process can be rewarding, and sometimes even fun, and the results extremely satisfying.