Category Archives: Views

There has never been a better time for Marketing to check a company’s public relations budget. With a potential global recession predicted, it’s time to squeeze out better value. Our Sydney-based PR agency has lost long term technology clients’ business in recent years, even though we were achieving excellent results. Why? Simply because someone at headContinue reading “It’s time to check your PR spend”

As an executive journalist on the Fin Review two decades ago, too much of my time was spent trashing PR handouts. Eventually head-hunted by a PR agency that wanted someone who could actually write, it took me a while to reach an equilibrium. Balancing the needs of clients and journalists is key to the relationshipContinue reading “How PR Deadlines scores infotech headlines”

In recent years our Sydney-based PR agency has lost long term technology clients’ business even though we were achieving excellent results. Why? Simply because someone at head office, 12,000km distant, chose to run with a multinational agency. Their decisions overruled the preferences of clients’ Australian executives and their regional teams. Subsequently our former contacts (still friends) told us theirContinue reading “Why IT vendors really need cost effective PR”

Our favourite headline: Man bites Dog! But it makes no sense. Or does it? Let’s think about those words – and how they might relate to information technology. The message is tantalising, thought provoking and if man really did bite dog, it’s newsworthy. As a headline it’s short, sharp and to the point – subject,Continue reading “Man bites dog! Write news releases the right way”

Many of today’s technology and business writers are time-poor. Recently we took an informal survey, asking key journalists how long it took them, on receiving a PR story or pitch, to decide whether to publish. The answers averaged, wait for it… between five and 10 seconds! As an executive journalist on the Australian Financial ReviewContinue reading “Yes or No … The media have 10 seconds to decide”