Carbon Black’s APAC chief asked us to maximise publicity on South Korea’s Special Prosecutor’s use of CB Protection for a high profile, politically explosive trial. Aware of our deep media knowledge, he gave this project to us rather than one of his agencies closer to Korea. Objective: maximise global publicity. Strategy: we chose the WallContinue reading “We think outside the box”
Category Archives: PR Deadlines News
World Class! Why we rate so highly in the PR game
Last week, my deluge of overnight emails included one that looked suspicious. I came very close to deleting it. It appeared to come from the IT industry’s respected Forrester Research, proposing the ridiculous idea that our agency was among the best in the world! I took a second look, then a third. PR Deadlines had indeed beenContinue reading “World Class! Why we rate so highly in the PR game”
PR Deadlines in the news again
It’s been a good 10 days for PR Deadlines: First Sean Mitchell, entrepreneurial chief of the expanding Techday empire, told us: “PR Deadlines is one of the best in the business, consummate professionals and a preferred partner of ours.” Now Forrester has named us as one of the world’s top channel-focused PR firms. We alwaysContinue reading “PR Deadlines in the news again”